My Amnesia Girl is the type of movie Philippine cinema needs right now-- it's high in concept and commercially viable. Just don't mind the weaknesses and tiring one-liners.
Apollo (John Lloyd Cruz) decides to win back a girl he left in the altar, but Irene (Toni Gonzaga) puts on a charade based on her having amnesia. This situation sets-up the romantic chase of Apollo, who pulls all the stops with his new found clean slate. The eventually fall in love again, but once the charade gradually unravels, the two find themselves questioning their motives and feelings.
The way I see it, the movie will surely appeal to a broad Filipino audience with its witty pick-up lines and jokes, plus there's a healthy dose of mushiness and melodrama. But once this running joke loses its steam, we find Toni Gonzaga ironically put on a weak turn as the lead actress, showing that she lacks the dramatic chops to match her leading man's.
Another weak point is the ending. I don't want to spoil the movie, but let's just say that the film could have ended at some point but the folks behind the film decide to extend it by add fifteen minutes of head-scratching nonsense.
For My Amnesia Girl, I'm willing to forget all its flaws because it's a film other producers could follow as a rough template for a concept rom-com.
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