I recently attended the launch event for San Miguel Pale Pilsen's summer event for this year.
The event is the San Miguel Pale Pilsen 2010 Sarap Mag Babad Foam Party and this is actually a series of events happening all over the Philippines. The concept was inspired by the bubbly beer froth from an ice-cold, freshly poured San Miguel Pale Pilsen.
The parties will kick off with five major events all over the country happening in March 5 and March 6, 2010. The initial events on March 5, 2010 will be at the Central Park, Mandaluyong and at the Paseo De Santa Rosa, Laguna. The foam parties will then move to Plazuela in Tarlac, MEPZ in Cebu, and the Rodelsa Circle in Cagayan De Oro.
The foam parties will also feature music from the country's best bands. The roster of bands are headlined by Parokya Ni Edgar, Sugarfree, Rocksteddy, Cueshe, 360, and Brownman Revival.
If you're in the Philippines for the summer, I won't surprised if there will be a San Miguel Pale Pilsen Sarap Mag Babad Foam Party near you. It could be the best way to beat the summer heat this 2010.
Technorati: San Miguel Pale Pilsen