Smart Communications, the Philippines' largest telecoms provider, held a media event for the launching of Smart Sandbox. The event was held at the A. Venue in Makati City, and it was well-attended by television, print, radio, and online media folks. The program was hosted by deejays Mo Twister and Mojo Jojo of Magic 89.9.
Since I've been part of the beta testing group of the new local social network, I've known almost all about the project and I've even posted my evaluation of Smart Sandbox. The surprise for the evening was the official release of the four different television commercials of SandBox (I think this is the first time a website in the Philippines will be given such promotional mileage). The new commercials star superband The Eraserheads, Ateneo basketball stud Chris Tiu, and celebrities Kim Chiu, Gerald Anderson, Piolo Pascual, and Angel Locsin. Here's the old TVC Smart showed initially:
Of course, healthy contingent of Filipino bloggers were there. Here are some folks I saw:
Technorati: Smart Sandbox