3/04/2009

Tang Fruit Teaz Teazperiments




Tang Fruit Teaz is the newest drink from Tang and it is a cross between iced tea and a fruit drink. It's intended for the "tween" market (9-12 years old) and it's positioned as a drink that you can remix and match.

Tang launched its newest product last night to bloggers at the Top Shelf, Bonifacio High Street. An Improv Everywhere-style performance from some "members of the audience" kicked the evening off with a spontaneous musical number. This set the tone for the playful and whimsical mood of the evening.

The launch was dubbed as the first "User-Generated Youth Online Show," as it showcased the different flash mob performances from different college groups all over Metro Manila. (The videos of the performances are uploaded at http://www.tangfruitteaz.com).

As for the product itself, I found the lemon and orange flavors of Tang Fruit Teaz great, but I think they should be server chilled.

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