Tang Fruit Teaz is the newest drink from Tang and it is a cross between iced tea and a fruit drink. It's intended for the "tween" market (9-12 years old) and it's positioned as a drink that you can remix and match.
Tang launched its newest product last night to bloggers at the Top Shelf, Bonifacio High Street. An Improv Everywhere-style performance from some "members of the audience" kicked the evening off with a spontaneous musical number. This set the tone for the playful and whimsical mood of the evening.
The launch was dubbed as the first "User-Generated Youth Online Show," as it showcased the different flash mob performances from different college groups all over Metro Manila. (The videos of the performances are uploaded at http://www.tangfruitteaz.com).
As for the product itself, I found the lemon and orange flavors of Tang Fruit Teaz great, but I think they should be server chilled.
Bloggers I saw:
- Batang Yagit
Technorati: Tang Fruit Teaz