Whisper has a new campaign targeted not for ladies, but for men!
Aptly called "Why Men Love Whisper," the campaign is a multimedia endeavor that has online and radio components.
For the online, the campaign his its own Multiply website (what Filipino product doesn't have a Multiply site these days? :P), music videos uploaded to YouTube, and a contest that lets folks remix the videos and an online photo contest.
The campaign has a song that hopes to follow the success of "Walang Sabit" and "Sunod sa Galaw" (both songs were for a different product, though). "Whisper I Love You" is a love song that has a nice hook. Here's the video
If you like the song, you can make it top the local radio charts in the following ways:
- iFM 93.9 Pwede! (live streaming at RMN.com.ph )
- thru text: ifm
request Whisper I Love You and send to 2299
- thru landline: 584-5545
- thru text: 4LIFESONG
Whisper I Love You and send to 2366
- thru landline: 415-1111 or 924-2684
- thru text: RADIO GREETLSFM
and send to 2311 (for globe, sun and TM) and 350 (for Smart and Talk N Text)
- sample: RADIO GREETLSFM pls air the song Whisper I Love You